Javascript is required


Program Manager - First Party X Paid Media

Dec 11, 2022

Would you like to work in the cross-field of first-party data and paid media? Do you have a solid experience working with a variety of media platforms and delivering cross-channel marketing? Are you interested in helping big global brands by delivering excellent service and support? If yes, we are looking for an experienced Program Manager with the hunger to identify business opportunities and define and lead projects for one of our global clients.

What will your day look like?

In the role of Program Manager, you will be responsible for organizing and managing a program of work for our international clients. In the day-to-day business, you will be expected to lead the team and manage the client roadmap connected to the program of work, so strong people skills and a strategic mindset is a must. Furthermore, you will play a central role throughout the entire project lifecycle, where you will make use of your strategic thinking and management skills as well as tackle more hands-on tasks. A good understanding of the ad tech landscape (e.g. analytics platforms, CDPs, Google stack and Meta properties) and media strategies are essential as you will be working closely with technical development teams and media agencies.

More specifically, your tasks include:   

  • Managing the client relationship and expectations
  • Managing the team and being a daily sparring partner to your colleagues
  • Work closely with the client and their media agencies to drive transformation
  • Producing high-quality presentations for internal and client meetings
  • Proactively ensuring that obstacles are mitigated
  • Developing project scopes, plans and budgets
  • Overseeing and managing projects incl. securing progress across the broader team involved from different specialist departments, managing risk and ensuring deliverables on time, on budget and with high quality.
  • Brainstorming & developing new opportunities for activating first-party data in paid to support building out the roadmap with the client

Who are you going to work with?

You will be the linchpin in a network of closely coordinated project managers, paid media delivery managers, audience managers, ad tech teams, developers, data scientists, and experience designers. You will get competent teammates from all around the world, who always go the extra mile to help one another. We are a flat organization that loves growing the talents of our people, and many of our people have been at the agency for a decade or longer.

What do you bring to the table?

You are an easygoing person with a proactive and positive mindset. You work to deliver the best possible outcome despite challenges that arise. As you will be managing several projects simultaneously, you are an organized person who can keep perspective while showing great attention to details. In addition, you have:  

  • 5+ years of experience working within the paid media space (ideally agency side)
  • Potential hands on experience with paid media platforms, for example Facebook Ads Manager, Google Ads, or programmatic platforms
  • Extensive knowledge working with data, technical projects and paid media campaigns
  • Experience with strategic management and implementation of projects within media, CRM and/or web
  • Ideally, you also have experience working with CRM and first party data
  • Ideally you also have experience with either Salesforce Marketing Cloud or Adobe Experience Cloud
  • A general understanding about GDPR, CCPA and the nuances of privacy regulations in the US, EMEA and APAC.
  • Highly competent and confident, with strong self-discipline to manage deadlines, estimates and budgets – with a variety of stakeholders
  • Excellent communication skills in English and excel in creating and presenting PPT presentations.
  • Please note that our clients are international so travelling is expected.

A leader in personalised customer experiences

Wunderman Thompson MAP is a world-leading Centre of Excellence that helps large businesses humanise the relationship between the brand and the customer through hyper Personalisation at scale, Marketing Automation and CRM.

With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. 

A global network

At Wunderman Thompson MAP, we are always making room for more. We are 800+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 40+ nationalities who collaborate closely to help our clients inspire and engage consumers on five continents.  

We are part of the global Wunderman Thompson network with 20,000 colleagues in 90 markets.